Behind The Brand - Ben & Ellie Baby

Behind The Brand - Ben & Ellie Baby
As a mum constantly on-the-go myself, I could completely understand the frustration when it came to nappy change, which happens anywhere and everywhere! I cannot tell you the amount of times I either forgot the change mat, had to use my sweater as a base, or I simply had to wing-it with bub mid-air.
 
So when I heard about Ben & Ellie Baby and came across their amazing business and Nappy Change Clutch, I cannot tell you how impressed I was that these two incredible women created such an beautiful, and super relevant, must-have mum essential to help reinvent nappy change on-the-go.
 
Let me introduce you to Julie & Jess @benandelliebaby, who I have found to be two of the most beautiful souls I’ve had the pleasure of meeting. Not only are these two mums a powerhouse team, boasting an impressive corporate resume between them, they know their stuff when it comes to two things every modern mum is looking for – convenience and seriously good style!
 
If you’re a mum or expecting mum, then you would have definitely heard of Ben & Ellie Baby and their stylish and practical Nappy Change Clutch. With an impressive international following, rave reviews from numerous publications and bloggers, and a sophisticated social media style, I just had to know more about these two amazing women and their story behind the incredible brand that instantly drew my attention on social media.

 

A little piece of you in a sentence?

As well as both having origins in Wollongong and being mums of two…

Julie is a lawyer turned marketer with a creative flair and a penchant for good design.

 

Jess is an Executive MBA graduate and communications gun with a soft spot for politics and a love for regional development and advocacy. 

 

What inspired you to start Ben & Ellie Baby?

Our first borns, Ben and Ellie.

Our babies were born only three weeks apart, so we were always in contact about what was and wasn’t helping us as new mamas.

Inspiration hit when we started reflecting on the shortfalls of the countless baby change mats, nappy wallets and baby bags we tried. Nappy changes were our target as they were happening 10-12 times a day in the newborn days and it wasn’t a frustration that was going to go away. When we looked at the products we were using on a daily basis, we could see so many ways to improve them and make life easier for mums.

So, we started our journey with some knowledge, a lot of persistence and a very specific goal in mind. After 18 months of innovation and development, our flagship product, the Nappy Change Clutch was born.

How would you describe your business ethos in one sentence?

We are all about honouring the woman behind every mum, giving her a seamless, stylish and worry free experience of nappy changes on-the-go.

What is your favourite part about running your business?

The flexibility, the endless possibilities, the thrill of creating something uniquely ours and the ability work alongside as friends as all been incredible!

So many amazing things it’s impossible to narrow it down to just one.

What does a typical Monday look like for you?

Mondays for us are all about getting back into routine after a weekend of fun and chaos!

Do you remember your first customer/client? What do you remember about that moment?

How could we forget?! It’s such a momentous occasion for any business. The elation of seeing that first customer and feeling like we did it.

We started. We’re live. We’ve got a business. And this customer has an awesome Nappy Change Clutch coming their way!

What advice would you give another mummy looking to start their own business?

Don’t be afraid to give it a go! Business is an ongoing series of multi-tasking and problem solving, and we don’t know anyone better at that than mums.

If you had to choose; Jeans or Tights?

How is that even a question? Tights, of course. Are you even a mum in a pandemic if you don’t live in tights at the moment?

Meanwhile, our kids look like they could step off the fashion runway decked out head to toe in the cutest outfits…

What’s your favourite quote? 

“The days are long, but the years are short!

 

If you're looking for the perfect new-mum gift, then look no further than the Ben & Ellie Nappy Change Clutch. You will be sure to be an absolute winner!
And if you're an expecting mum, then you'll definitely want to get your hands on one of these.

Visit www.benandelliebaby.com or @benandelliebaby 

 

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